GDPR, all set to be implemented in the EU countries by May 2018, will have a huge impact on how we handle marketing data. Owing to its timely relevance, UK has pledged allegiance to it, whether or not the nation remains a part of the European Union. Countries falling under the European Union or involved in trade or marketing relations with them, have to adhere to the rules it sets.
Aligning your marketing strategies to the GDPR principles requires direct marketers to demonstrate how their organization is adhering by the law, failure on being able to show consent causing them to pay a fine. At European Lists, we recommend marketers to get the email append services to freshen up their existing marketing database, well ahead of the GDPR officially being implemented. You can run a quick campaign to check all your marketing contacts have opted-in to receive messages.
At European Lists, we offer all round data driven services. Extending further from pre built email lists, we offer email append service, where we take your existing marketing database and verify it, deleting all old and inaccurate data and then update it, with latest contact information. It is a great way to connect with old leads, pulling them closer to the sales funnel as well as renew contacts with old customers, making them more brand loyal for future purchases.
The GDPR makes it unlawful to use marketing data for a new or unrelated purpose, than what it was originally collected for. As most marketing databases in this method, big and small businesses alike, will need to cleanse and review their data, ensuring they have initial or further consent from the prospects, for whatever marketing communication they intend to send them. Avail our email appending services to get latest contact information and go on to do away with individuals who have opted out. Initially challenging, in the long run, it will save you from legal conflicts and in any case, will guarantee your business list includes relevant audience only.
Reach target audiences across UK, Germany, Spain, Italy, France, Greece, Sweden, Netherlands, Russia, Turkey, Ukraine, Poland, Ireland, Switzerland and many other European countries.