The Chief Operations Officer is responsible for the day-to-day administration and operation of the business. The COO reports directly to the Chief Executive Officer and is second in command. Sometimes the COO is known as Executive Vice President of Operations. Over the years, the role of the Chief Operations Officer or COO has transformed significantly. It has grown in scope and complexity across European business so much so that the European COO is the corporate officer who takes major business decisions.
The COO is responsible for strategic operations planning based on the long-term business goals and specific business outlook across the company. The major focus of the COO is to ensure that the company’s business plans are in tune with the business model. If the CEO emphasises on the declining market share and decides to focus on quality control the COO ascertains that the human resources department hires more quality control personnel. Thus the CEO formulates the plans and the COO implements them.
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